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On November 19th, VG Automotive, in collaboration with Niterra Middle East FZE (formerly known as NGK), organized a product training session at Avari Towers, Karachi.
The event aimed to ‘educate’ key automotive stakeholders on the optimal usage and benefits of NGK, NTK Spark Plugs, Ignition Coils and Sensors.
Expert-Led Training
Ilya Migushin , Head of Trade Marketing, and Muhammad Hadi , Country Head Pakistan, Sri Lanka and Maldives - Niterra Middle East FZE led the interactive training session. They addressed common misconceptions, shared valuable insights, and provided hands-on expertise on Niterra’s (NGK) renowned ignition products.
The session drew influential attendees, including:
- Key automotive stakeholders and industry professionals
- GARI PARTS founders: Irfan Ahmed and Faizan Ahmed
Expert Guidance about NGK Product Line
Ilya Migushin, provided in-depth insights into NGK's diverse spark plug offerings, including:
- Ruthenium Spark Plugs
- Iridium Spark Plugs
- Platinum Spark Plugs
- Nickel Spark Plugs
- OE (Original Equipment) Styled Spark Plugs
Migushin emphasized the importance of selecting the right spark plugs for specific vehicle makes
He explained how using the correct spark plugs optimizes vehicle performance, fuel efficiency, and longevity.
This expert guidance enabled attendees to make informed decisions about spark plug selection, enhancing their understanding of NGK's comprehensive product line
Educational material provided further guidance on spark plug selection and usage.
Gari Parts Team Gets Industry Insights
Gari Parts had the honor of interviewing Muhammad Hadi who discussed local market challenges and best practices, while Ilya Migushin shared product expertise and praised Pakistan's responsiveness to Niterra's offerings.
Ali Vaid CEO, VG Automotive, Niterra’s Official Distributor commended Gari Parts'. commitment to quality auto maintenance and product knowledge through continuous learning.
Aamir Aslam , Head of sales and Tanveer Ahmed, Head of Marketing , VG Automotive also graced the event with their presence
Partnership for Excellence
This collaborative effort shows VG Automotive and Niterra's dedication to empower automotive stakeholders. By promoting transparency and informed decision-making, they set a new standard for industry excellence.
